
One thing has become very clear to me in the course of my (almost) three years of employment at Valley Irrigation: Valley dealers are the heart and soul of our company. That’s why we hold them to the highest standards in the industry.
I know we have the hardest working dealers in the industry. They’re always doing what they can to ensure their customers’ success. While attending trade shows and Valley events, I have talked with many of these dealers and those instances have been highlights of my employment.
At Valley, we reward dealers for their hard work and recognize them for excellence in various areas of their operation through our Dealer Performance Program, which awards based on accomplishments. The most prestigious level a Valley dealer can reach is that of a Premier dealer.
I want to give a shout out to the special group of dealers who earned their place in the Valley Premier dealer category:
Central Valley Irrigation, Holdrege, NE
- Lad Irrigation of George, Quincy, WA
- Lad Irrigation of Moses Lake, Moses Lake, WA
- MAISCO, Middlebury, IN.
- Mid-Continent Irrigation, Fremont, NE
- Tennessee Tractor, Brownsville, TN
- Valmont Northwest, Pasco, WA
If you know someone at these dealerships, then make sure to congratulate them – they definitely deserve it!

The Valley Performance Plus Program focuses on the recognition of Valley Dealers. Every year, Valley customers complete surveys to give their local Valley Dealers input in order to help them meet the ever increasing and changing needs of precision agriculture.
"Being named a Performance Plus Dealer is a significant achievement as the dealer principals must make a commitment to strive for excellence in the areas of sales, parts and customer service. Valley Irrigation places a great deal of value on our Dealer Network and the support they provide to our ultimate customer. Customer surveys consistently show that the excellence of our Dealers has made Valley the leader in all categories of sales and customer service. We're very pleased to congratulate Lad Irrigation Comapny for their superior customer service and leadership."